A Hugo Boss Essay Example for Free

A Hugo Boss Essay The print advertisement that I chose for this paper, is a Hugo Boss advertisement for the sale of its men’s perfume line particularly the men’s gift set. Hugo Boss is a company that was started in Metzingen Germany and was founded by Hugo Ferdinand Boss after whom the brand was named. Hugo Boss is known for specializing in high-end menswear apparel, and has expanded like most other brands to include shoes, accessories and fragrances. I chose this particular print advertisement because after viewing several other print advertisements, this one attracted my attention the most. I was drawn to it because it was colorful and had many images that not only caught my eye, but also seemed to be very dynamic and at the same time able to catch my attention. When you first look at the advertisement, the images seem to jump from the page; at first, it actually looks like a messy piece of artwork or a picture that someone doodled on while they were bored. But when you take a closer look at the advertisement and dissect its different components, the underlying message that it gives to its viewers is actually very interesting and quite alluring. The advertisement is composed of three main images, a young man, standing with his finger to his lips, a Hugo boss perfume bottle with images coming out from the lip of the bottle and at the bottom of the advertisement an image of a sample Hugo Boss Men’s Gift Set. Aside from the images, there are printed words, one is a stamped text of â€Å"HUGO† the perfumes brand and the other is the tagline, which says,   â€Å"it’s just a fragrance. The rest is up to you.† I think that this particular print advertisement appeals to a young market. You have only to look at the images used and the words uttered to see that this is geared towards a younger age group. This particular advertisement targets both men and women ages twenty five to thirty five years old, who are young and excited because they are either just beginning their lives or beginning to rise up in their respective endeavors. I say this because of the composition of the print advertisement. First of all, the man used for the advertisement is a man who looks like he is in his mid to late twenties. Admittedly, when advertisers portray their products they get models that will most appeal to the age group they are targeting and usually they get their models from that precise group. The appearance of the man in the advertisement evokes a feeling of casualness that makes you think of fresh graduates, young, hot and out to get the world. This assessment is based not only on the male image model but the images that can be found beside him, which is the Hugo Boss perfume bottle that seems to be overflowing with other images. The images that are coming out of the bottle make me think of the circus coming into town. I am not sure why that particular image popped into my head, but I suppose it is because as a child, the circus represented a child’s dreams in life and this particular advertisement seems to sell that very image to the public. The bottle spewing these images reminds me of the time when the circus would come into town and as the main tent would unfold you would suddenly see a swarm of animals, animal trainers and performers going about. These animals, animal trainers and performers at first seem to have no direction, but as the unfolding of the main tent continues you begin to realize that they all have a purpose and they are not just randomly moving about. This is what seems to be happening with the Boss advertisement. Upon first glance, the image seems not to make any sense but if you take the time to look at it, the images coming out of the bottle are actually images that correspond to the different aspects of a person’s life. Among the images that can be seen are buildings, people, apartments, and a vinyl record among others. These images as I earlier mentioned correspond to the different parts of a person’s life. How is this you might ask? The answer is actually very simple. If you take a look at all of the images that are placed in the advertisement, you see that the buildings could correspond to the business aspect of a person’s life, their careers or work, while the throngs of people could be interpreted as those people that they interact with every day at work, or out on the streets or even while on a gimmick or night out with friends. In addition to these images, what strengthens my belief that this advertisement was made to target a young group is the tagline that the advertisers used. It’s simple, witty and straight to the point, â€Å"it’s just a perfume. The rest is up to you.† I love that the company used this tagline because it makes you think that anything is within your reach. I feel like the advertisement is telling me that all you need is Hugo Boss, a spray of this is like putting one foot in the door and the rest to quote the advertisement â€Å"is up to you.† The purpose of the advertisers in using this particular tagline in my opinion is to give that ego boost that men and women generally need in order to keep moving forward. We all should be honest enough to admit that we do not want change if we are not sure that we are headed in the right direction. Very few people are actually willing to take uncalculated risks when it comes to their future. This advertisement makes you feel that if you use the product advertised, all the confidence that you need in order to do the things that you want to do will magically appear. It makes you feel that one whiff of this and things will go your way. Your work life will improve because your presence seems to be more pleasing, and this may give you that opportunity to make that sales pitch that you need, or get on the good side of your boss who you have been dying to corner in order to give your ideas on the latest project that you are working on. What is so great about this advertisement is that in spite of the fact that it is actually geared more towards men, the advertisers have found a way of drawing in the women as well. If you think about it, although men are obviously being targeted, not all men will purchase this scent for themselves. This advertisement and its packaging is also perfect for the woman in a man’s life. This advertisement is like candy to a baby. Although women generally know what to give their man, this particular advertisement is something that will attract women who have given the men in their lives practically everything.

Truss Design Project Essay -- Engineering

Summary We have designed a truss to support a point load, placed at 190mm from the edge of a 450mm gap. The vertical face of the trusses is modelled on the already established ‘K’ truss design, but the overall shape of the structure is our own. There are three ‘K’ units on each truss. The two vertical faces are held together at the top by another truss-like design. We modelled this on the ‘N’ truss. The truss is constructed from hot-dog sticks, glue and bolts. Introduction The task was to construct a truss out of 48 hot-dog sticks and 30 bolts to support as large a point load as possible. It was to span a gap of 450mm and to support a load placed at 190mm from the end. The truss may have a maximum depth beneath the supports of 130mm, and the loading rod placed not more than 110mm beneath the supports. Member ends must be bolted and the forces within the members calculable. Project Objectives †¢ Maximise the load capacity of the truss †¢ Achieve an even distribution of force to each member †¢ Construct the truss carefully for maximum quality †¢ Design a truss which did not fail from flexural-torsional buckling. Development of the Model We began by researching established truss designs, such as the Bailey bridge, Baltimore bridge and the N truss. We realised that although each type of truss was useful for its own purpose, none of the bridges was intended for supporting a point load. However, we compared the designs by calculating the distribution of forces in the members. This gave some guidance to the development of the model. We researched the ‘K’ truss, which is composed of many repeated ‘K’ units, in either direction. This design gives the most even distribution of force to the members, which satisfies o... ... to the members; reinforcing material glued to compression members; holes drilled towards the middle of tension members to give extra support; the rounded shape of the top and bottom of the trusses for improved weight distribution; and the ‘N’ truss design on the top and bottom to prevent flexural-torsional buckling. Drawings are over the page Conclusions †¢ The K-truss is the most effective means of distributing a point load amongst members, under determinate conditions. †¢ Increasing the concavity/ angle of the outer members of the truss lessens the forces in the members. †¢ Reversing the direction of the K’s at the position of the point load helps to lessen the force in the corresponding vertical members. †¢ It is desirable to have as many K’s in the truss as possible. The solution is maximised so that all 30 bolts are used, giving a good amount of K joints.

Native American Medicine Essay

The medical cures and healing traditions used by the Native Americans are rather interesting and different compared to modern day Anglo Saxon cures. Native Americans, using their basis of ideas and beliefs, have developed a general idea of naturalistic cures and healing processes. Although the cures and healing processes are much different than Anglo Saxon ideas of curing and healing, the Native American processes tend to work well and even better than many Anglo Saxon cures. Native American medical and healing beliefs and processes are generally based on a more natural curing or purification process than the processes of modern day Anglo Saxons. Many Native American healing processes have been practiced for around 40,000 years. Different Native American healing traditions have appeared to share roots with different cultures, such as ancient Chinese traditions. Although many of the Native American healing traditions appear to share roots with ancient Chinese traditions, the greatest influence on Native American healing is the environment in which they have lived. The different plants and animals around them influenced their healing practices to be all natural. Another influence on their healing practices was other tribes. The migration of tribes around them allowed the tribes to share their knowledge of natural cures. Trade was also very helpful in Native American healing practices because many of the natural remedies required herbs from surrounding environments or long distances, and being able to trade with traveling tribes saved much travel time and risk. Although Native American healing practices have proven to be successful, a lot of their traditions have been lost. Many of the practices were driven underground and lost because they became banned or illegal in many parts of the United States. After 1978, the American Indian Religious Freedom Act was passed, and the Native Americans were once again allowed to practice their healing traditions. The long gap without practicing certain healing processes resulted in the loss of many of their practices, however. Even today, there are still difficulties with Native Americans being allowed to perform different ceremonies and rituals because the land serves other purposes. (www.cancer.org). Native Americans have successfully lived for many years by using their own idea of natural cures and purification. Native American healing is a broad term that includes different healing beliefs and practices of hundreds of indigenous tribes or North America. It combines religion, spirituality, herbal medicine uses, and purification rituals that are used to treat the indigenous people either medically, emotionally, or behaviorally. According to Lakota Sioux, the basis of natural beliefs and connections comes from the story of the white buffalo. The story begins with a woman appearing during the time of famine. She was wearing a white buffalo skin and carrying a sacred pipe. After appearing to the tribe, she explained to them that the wooden stem was for the trees and everything growing on earth. Her red bowl was to symbolize the flesh and blood of all people and the smoke was the breath of their prayers going to Wakan Tanka, the creator. The woman then presented the pipe ceremony to the tribe, which included offerings made to the four directions while drums were played and sacred songs were sung. The people then began to understand the connection between sky and earth and the unity of all life. Before leaving, the woman said she would return when the time was right and turned into a buffalo, changing colors several times. Finally, she became a white buffalo calf and disappeared. The people followed her teachings and were no longer hungry. Years later, a white buffalo calf, very rare, appeared and changed colors throughout its life. The calf is believed to be the woman. (www.native-americans-online.com). Through this story, many indigenous tribes have believed nature to be the cures and purifications needed for the soul to become whole. There are many types of Native American healing practices, and they are promoted to help with a variety of ills. Some of the most common aspects of Native American healing include the use of herbal remedies, purifying rituals, shamanism, and symbolic healing rituals to treat illnesses of both the body and spirit. Herbal remedies are used to treat many physical conditions. Practitioners use purifying rituals to cleanse the body and prepare the person for healing. Shamanism is based on the idea that spirits cause illness, and a Native American healer called a shaman focuses on using spiritual healing powers to treat people. Symbolic healing rituals, which can involve family and friends of the sick person, are used to invoke the spirits to help heal the sick person. (www.cancer.org). The Native American belief in spirituality caused the Native Americans to believe that diseases are caused by an object piercing the soul through sorcery. A disease can also be believed to be the complete absence of a free soul. Their naturalistic beliefs allowed them to believe that even diseases are considered natural occurrences, and because they occur naturally, they can be cured naturally as well. By using natural remedies, â€Å"medicine men† attempted to cure diseases that have invaded tribal villages. Natural remedies used by the medicine men included different concoctions of plants, fungi, or animals that could be eaten or rubbed on a certain area of the body to cure the illness. Before Europeans invaded Native American land, Native Americans had not had an extreme amount of experience in the treatment of disease. However, after the Europeans invaded their land, they (the Europeans) brought many diseases with them. Some of the deadly diseases included smallpox, measles, scarlet fever, typhoid, influenza, and pertussis or whooping cough. At the first sign of the diseases, the indigenous people continued trying their natural remedies, but after many failed attempts at curing the diseases, the people would often avoid the sick and leave them to die because they believed that evil spirits had taken over their soul. With the Europeans bringing many diseases to the indigenous land, the indigenous people believed the Europeans to be evil spirited and deadly. The many diseases brought by the Europeans caused a major Native American depopulation. In order to try to cure these diseases or other illnesses, Native Americans relied on the use of what they referred to as t he â€Å"medicine man† or â€Å"healer†. The medicine man was very well educated on the surrounding nature and knew what natural remedy would cure the illness. Often times, the medicine man would have to travel to other lands in order to find a certain plant or a fungus that was needed in the remedy. Medicine men were very effective at curing illnesses because of the knowledge they had of nature. Not only did the Native Americans use natural remedies to cure illness, but they also used natural purification processes in order to purify or cleanse their soul in an emotional healing process. The purifying ritual is a ceremony known as a sweat lodge, where the indigenous people would sit in extreme temperatures and sweat out the evil in them which allowed them to be cleansed. To begin the sweat lodge process, one must offer a pouch of tobacco to the medicine man. The tobacco is used to represent the spirit of the person presenting it. By offering the tobacco to the medicine man, one is asking him to work on their behalf in the spiritual world. When presenting the tobacco, one would also bring forth their specific desire such as an alcohol or drug problem. The sweat lodge process begins with the passing of what are known as tobacco ties. Many tobacco ties are hung around inside the sweat lodge and each tobacco tie represents a prayer. The four sacred herbs, sage, sweet grass, cedar, and tobacco, are used in order to help purify the room and allow the spirits to work. Then rocks, primarily lava stones from volcanoes, are heated using a fire until they are white hot. Once the rocks are white hot, they are brought into the lodge in order to begin the sweating process. To keep the rocks hot, water is poured onto them making an immense amount of steam and heating the lodge. Now that the purification process has finally begun, everyone sits in a circle and goes around, one person at a time, offering prayers. After all prayers have been given, the medicine man blends them all together in a mystical process altering the state of mind to something beyond the physical form. This is where the real healing takes place. As the purification process comes to a conclusion, a new ceremony known as wopela begins. Wopela is simply giving thanks. All participants bring in gifts for the medicine man in order to thank him for leading them through the purification process. The medicine man begins a prayerful state and takes the prayer ties and sets them up in the north end of the center. This allows the prayers to be carried to the Great Spirit in a good way. The medicine man then blows out the candles the lodge becomes pitch dark. Another emotional healing strategy is the use of the medicine wheel. The medicine wheel was an important transformation in the process of Native American tribes realizing that they are much different from each other. Basically, the medicine wheel was a sheet decorated in special symbols, colors, or stones that allowed others know about the inhabitants of the tribe. One was placed in front of every tepee or hut to notify others of that individual’s strengths and weaknesses. By doing so, each individual had their own guidelines to follow for personal growth by realizing what one needed to learn and what one needed to teach. After many generations, the people began to lose the concept of blame and anger upon others. One tribe member from Arizona states â€Å"If I said to you, ‘Does anyone ever make you angry?’ you would say yes. But in reality, this is totally impossible. You choose to be angry by the way you process the event. This is something you were taught to d o as a child. If you could imagine not one person in all of New York City having the concept of anger, that’s what it was like during that time period of no wars before the white man came.†(www.native-americans-online.com). By placing a simple wheel outside their homes, the Native Americans began to learn to cope with their anger and not place blame upon others. This shows a strong cultural emotional healing process because it rid the tribes of anger and blame on others. Indigenous people also believed in psychiatric healing beliefs by altering their state of mind. They were able to alter their state of mind through events such as drumming and chanting rituals, Salish spirit dancing, and visual stimuli. All processes were used in order to calm down an individual. The drumming or chanting of rituals acted as a concentration device to its listeners. A constant beat or pattern would reduce the tendency of the mind to wander. It would also enter the brain wave patterns and sometimes the subjects’ brainwaves would change to match the frequency of the drumming or beating. As for the altered states produced in the Salish Spirit Dance, the sensory stimulation would release neuro-endocrine opiod agents that would produce a peak experience during that dance performance. It is quite obvious that the healing processes of the indigenous people vary greatly from the healing processes of modern day Anglo Saxons. For example, in seeking a cure, Anglo Saxons search for a man made discovery to lead to a cure where as the indigenous people rely on nature for their cures. Although the Anglo Saxon solutions are very effective, the natural remedies also work and are less harmful. All Anglo Saxon cures provide quick solutions but at the risk of side effects which are not present in natural remedies. One belief of the indigenous people was that the illness was caused by nature, so nature can cure the illness. Another difference in Anglo Saxon healing processes is emotional or psychiatric healing. Anglo Saxon traditions in emotional healing include the use of a therapist or other person to talk to in order to solve the problem. The indigenous people use a similar cure, except they seek a higher cure such as the sweat lodge in order to be in contact with the spirit world. Anglo Saxons also place blame and problems on others in an attempt to relieve themselves of the pressure or danger of events. The indigenous people however, do not like to place blame on others, but on themselves. The indigenous people begin looking for a cure inside oneself in order to fix the problem. Although many rituals and healing processes of the indigenous people are much different than the processes of the modern day Anglo Saxons, the processes of the indigenous people have proven to work effectively in curing the illness. Their belief in having a pure soul contributes to the rituals they perform in order to heal. Both Anglo Saxon and Native American healing processes have been proven effective, with the difference being the focus of the solution. Native American medical and healing beliefs and processes are generally based on a more natural curing or purification process than the processes of modern day Anglo Saxons. Sources Used http://muwww-new.marshall.edu/jrcp/VE13%20N1/jrcp%2013%201%20thomason.pdf http://www.native-americans-online.com/index.html http://www.cancer.org/treatment/treatmentsandsideeffects/complementaryandalternativemedicine/mindbodyandspirit/native-american-healing

Welding - Plumbing - Learn a Trade, Find a Job

It’s probably fair to say that nobody wants to experience the Great Depression again. Ever. The unemployment rate hit 20.1 percent in 1935. Our senior generations remember those days well. It seems you don’t easily forget being hungry. The U.S. Department of Labor reports that in January, 2009, the unemployment rate in the U.S. was 7.6 percent. People are responding by taking action, some of them by going back to school to learn a trade or finish a degree. Welding or CNA Anyone? â€Å"Interest in our Certified Nursing Assistant (CNA) classes is way up,† said John Kenney, Director of Continuing Education at Arkansas State University – Mountain Home (ASUMH). â€Å"Our welding technology program has seen the largest jump.† Kenney increased his welding faculty this semester to provide more classes. ASUMH now offers evening classes Monday through Friday and day classes Friday and Saturday, and most are filled to capacity. â€Å"Im seeing a definite shift this semester,† Kenney said, â€Å"from retirees who just want to learn to weld to a younger group of students who are in their late 20’s, early 30’s who are looking for a change in careers or who want to start a new career. As you would expect, some have been laid off from their jobs or are underemployed. They seem to be a motivated group who are eager to learn.† Kenney reported that many are choosing to document their skills through national certification testing such as that provided by the American Welding Society. Add a Degree to Your Trade Knowledge At the University of Minnesota, Bob Stine, the Associate Dean of the College of Continuing Education, Degree and Credit Programs, sees increased interest in the B.A. degree they offer in Construction Management. It’s designed for people who already have a two-year Associate’s degree and want to advance their careers. Students come in as juniors. â€Å"There’s a heavy dose of applied business courses,† Stine said, â€Å"so students learn the business side of the background they already have in a certain trade.† The U of M also offers a new online degree completion program for students who have at least two years of college and want to finish their degree. The innovative program starts with one face-to-face introductory class and is completed online. â€Å"The first class is about self-reflection,† Stine said, â€Å"in which students ask themselves why they’re going back to school, why it’s rational, and what their desired course list looks like. They say at the end, ‘Now I understand what I’m doing and why,’ and off they go.† How About an Environmental Occupation? The Water Quality courses at the Training, Research Education for Environmental Occupations Center (TREEO) at the University of Florida are popular and appreciated. This is what one student had to say, â€Å"My confidence level shot up, and the most valuable portions of the course to me were the math, trouble-shooting, and treatment processes.† Even the smallest towns need water-treatment personnel. It’s one of those jobs we tend to take for granted. UF also provides courses in everything from health professions and insurance to law and real estate. Dr. Eileen I. Oliver, is Interim Dean and Professor of the Division of Continuing Education there. Overall, Enrollment is Up â€Å"Overall, enrollment is up this semester at ASUMH for all classes and I believe at most 2-year colleges,† Kenney said. â€Å"Money is tight and community colleges offer good value for dollars spent.† ASUMH is beginning new CNA classes each month and they’re usually at maximum enrollment. Kenney is seeing several students who have been working in housekeeping or who have been employed as aids who want to increase their skill-level for higher-paying jobs as Certified Nursing Assistants. Charles Russell, a learner representative who answers an information line at the U of M, shared his take on the changes he sees in callers to the university. â€Å"My instincts tell me we are getting fewer passive inquiries and more decisive action from learners,† Russell wrote. â€Å" ‘I am thinking about’ is being replaced with, ‘I need to.’ To me, this subtle shift is the result of the economy forcing the decision as people react to their personal anxieties over the current economic uncertainties. Being proactive gives a person the feeling of control over their situation.† The U of M is also seeing a definite â€Å"increase in the number of people seeking individual appointments with our career and lifework counselor,† according to Rachel Wright, Marketing Communications Associate. All of this is good news for non-traditional students considering going back to school to either protect a job they love or to find a more secure position. Take the advice of these professionals. Check out what your local community colleges and universities have to offer you. Ask how they make it easy for you to take classes while you’re working and raising a family. Make an appointment with a counselor. Take action. You don’t ever have to go hungry.