My Experience At My Hospital Volunteer Work - 872 Words

Born two months premature at just under five pounds, I like to believe that starting small can lead to big things. My parents were informed that it was unlikely that I would attend public school or gain the ability to speak well. But they were undaunted and instilled in me a can-do attitude. For the next dozen years I worked hard to overcome those setbacks with a steady routine of speech, motor skill and nutrition therapy. Without knowing it then, those difficult experiences were building my character and inspired my future. During my hospital volunteer work, I learned about the critical role diet plays in health, particularly for expectant mothers. Working with the Food Trust and Act in Faith nonprofits, I discovered how difficult it was for low income people to access nutritious food; and working with Aramark I developed a love and respect for preparing and serving healthy meals. Now, as I move on from West Chester University, I am proud to say that I am able to pay forward the kin dness I received as a child, and the knowledge I ve gained through my studies and work, as I pursue a profession in dietetics. Good and accessible nutrition is vital for every person s wellbeing, and I want to dedicate my life s work to this field. I was fortunate to start my career at 16 at Chick-fil-A where I learned about teamwork and what it truly means to adopt a service philosophy. From there I polished up my culinary skills and learned about efficiency working as an assistant chef atShow MoreRelatedBecome A Candy Striper : The American Bureau Of Labor Statistics1019 Words   |  5 Pagestheir time in a hospital or health-related organization [in 2011]† (Kendrick, â€Å"Sector Spotlight: Volunteer Management in Hospitals†). All those volunteers, also called Candy Stripers, made a positive change in their medical community and I was extremely honored to be one of those individuals. The ill stricken, misfortunate and even hospital staff need as much assistance as p ossible according to my experience. I encourage college students to take action and become hospital volunteers. When becomingRead MoreInternship At Metropolitan State University Of Denver1521 Words   |  7 Pagesmany students may have to complete a practicum in order to receive an educational degree. A practicum is a real-life learning experience obtained through working on-site in a health care facility while enrolled as a student (Makely, 2013). Educational programs use different terms for the practicum experience, such as clinicals, externships, internships, hands-on experience, and so forth, but these terms basically mean the same thing (Makely, 2013). Enrolled as a Health Care Management student at MetropolitanRead MoreMy Path Into Speech Pathology972 Words   |  4 PagesHealthcare System led me to my path into Speech-Language Pathology. Since high school I was accepted into the Speech Pathology program and I apply to the graduate program this semester. Vidant Medical Cente r would be a wonder service-learning site to gain valuable career experiences. I would have the opportunity to incorporate my knowledge from previous classes with hands on experience with patients and staff members. Vidant Medical Center is a general medical and surgical hospital. Therefore, it servesRead MoreLife Is Not All About Me1148 Words   |  5 Pagesand became a medical doctor never crossed my mind, until the car accident that occurred during my sophomore year that put me in a coma for two weeks and took away my brother’s life. Being so close to death has not only taught me that life is so precious, yet fragile, it has also made me realize that life is not all about me. There are people around me. Fast-forward to today, I still feel thankful for being alive every day and the time I spent in the hospital really helped me realize that I knew thenRead MoreBenefits Of Volunteering At St. David s Medical Center848 Words   |  4 Pagespart of my life; at a younger age I would help the ladies in the cafeteria serve lunch after Sunday school and clean up the main hall afterwards, in high school I was in organizations that presented me with ample opportunities to volunteer, and presently I still manage to volunteer every semester in college. Aside from keeping volunteering as a constant aspect of my life, I would like to volunteer at St. David’s Medical center because I would be able to learn about working in a hospital and in theRead MoreHospital Life936 Words   |  4 PagesCOLLEGE STUDENT VOLUNTEER Application Information Dear Prospective Volunteer: Thank you for your interest in the volunteer program at Sharp Grossmont Hospital. Our volunteers work in departments throughout the hospital and share their skills to help the hospital fulfill its mission of excellence in patient care and customer service. We offer a variety of volunteer opportunities and will make every effort to match our needs with your particular skills and interests. Adult and collegeRead MoreCommunication Across Generations Essay1160 Words   |  5 PagesCommunication across Generations Supervising staff and volunteers from ages fourteen to ninety can be a challenging task. These age groups make up the four different generations: Traditionalist, Baby Boomers, Generation X’ers, and Generation Y’ers. Traditionalist, (born 1925-1946) may need a little prodding to communicate their needs and they prefer written communication plans. Baby Boomers, (born 1946-1964) are aware of technology but still prefer to communicate by telephone and they call themselvesRead MoreMy Initial Clinical Volunteering Experience886 Words   |  4 PagesMy initial clinical volunteering experience was when I volunteered in adolescent health education at People’s Community Clinic (PCC) in my hometown of Austin, Texas during the summer after my sophomore year of college. I worked a couple days a week with staff physicians and other undergraduate volunteers to craft effective ways to disperse health information. The clinic served a majority low-income population. During my time volunteering at the clinic, I witnessed the necessity of providing qualityRead MoreMy Internship At Franciscan St. Margaret Health Hospital1296 Words   |  6 PagesMy Internship was at Franciscan St. Margaret Health, 5454 Hohman Avenue, Hammond, Indiana 46320-1999. The program and agency I was involved in was Indiana Volunteer Advocates for Seniors and Incapacitated Adults Program, also called VASIA which was founded by Franciscan St. Margaret Health Hospital of Hammond. They are in partnership with the Lake Superior Court as a best practices volunteer limited guardian model for collaborative problem-solving between the hospital healthcare providers and theRead MoreSurgery At Christus Spohn Hospital Essay869 Words   |  4 Pages8:30 p.m. when I got ready to witness a surgery at Christus Spohn Hospital. As I scrubbed in, the obstetrician informed me about what my eyes were going to observe – childbirth. He told me about the woman’s experience with labor: †Å"I am about to perform cesarean-section on her and I want you to know, that her womb may be empty†. I was shocked to hear such words come out of Dr. Shelton’s mouth. Thousands of questions immediately came to my head. Why would her womb be empty? As we walked into the operating

The Cold War and Decolonization - 1646 Words

After the tragic events of World War II, the Cold War represented how the two superpowers were in a fight in order to gain more territory. The Soviet Union wanted European countries to abide by communism while the United States were trying to prevent the spread of communism and enforce democracy. However, the Soviets took control of the eastern half of Europe and the United States controlled the western side. Communism is a one-party dictatorship where the government controls economic and political decisions which is based on a five year plan. On the other hand, democracy is where the People elect the president and are protected under the rule of law. From 1947 to 1991, the cold war took in effect and led to decolonization, political and†¦show more content†¦However, Ho Chi Minh was a communist leader and the allies had doubts that he would establish a democratic state in Vietnam. When the containment policy was put in place, the United States aided France to stop the spread of communism. Though, Mao gave military support to Minh in order to magnify communism. Vietnam defeated France in which they were forced to negotiate to form an independence agreement. Since the Baltour Declaration was enacted in 1917, Jewish were able to immigrate to Palestine to signify their homeland. However, the Arabs were furious that Great Britain allowed for this to happen. In 1945, six Arab countries formed the regional intergovernmental organization to establish an Arab homeland to support one another politically and economically and to remove the Jews from Palestine. President Truman also supported the Jewish homeland in Palestine and in return, the Arab league got angry at the United States. Great Britain acknowledging that these two religions will never get along, created camps in Cyprus to holocaust survivors. Nevertheless, this problem only increased and Britain decided to ask the United Nations to assist. In 1947, The United Nations General Assembly created a separa te Jewish state and a separate Arab state which were called Jerusalem and Bethlehem. The partition plan, created by the UN, gave the Arab state forty-three percent of its original territory and the Jewish will receive aboutShow MoreRelatedDecolonization and Influence of the Cold War Essay1384 Words   |  6 Pagesï » ¿Decolonization and the Influence of the Cold War The decades following World War II were all centered on the concept of decolonization, the dismantlement of Imperial empires established prior to World War I throughout Africa and Asia. Due to the aftermath of World War II, countries around the world experienced massive independent movements whose objective was to eliminate colonization and form new independent nations. The process of decolonization was separated by three different approaches: civilRead MoreThe Theoretical Success Of Decolonization783 Words   |  4 Pagesinternational society determined that decolonization was the best key to ensure the UN new charters and to maintain global sustainability. The decolonization process of European empires attempted to transform the international society by integrating the European and Non-European world but failed in retrospect due to the Cold War politics. Therefore it will be the purpose of this essay to discuss and analyze the theoretical success of decolonization and how decolon ization failed to integrate European andRead MoreThe Conflict Between Ussr And Usa During The Cold War1178 Words   |  5 PagesThe decolonization is a process in which colonies becomes independent of the colonizing country. This process can be as violent as peaceful and most of the revolutions emerging from decolonization were lead by a strong nationalism (Collins English Dictionary, 2007). After World War II, most of the European countries did not have enough economic and political stability to sustain to the different revolts taking place in their colonies and to help them to improve social and economic developments. ButRead MoreEffects Of Decolonization727 Words   |  3 PagesDecolonization can be achieved by gaining independence, along with interaction of power also, it is a political process that causes violence in in a lot of circumstances and may sometimes be resolved by negotiating on peaceful terms. But can also lead to violent resistance and arm struggle by the native population. Eventually with World War coming to an end, it brought a revolution of decolonization in many countries. For many people, this was a positive thing as they were to obtain independenceRead MoreGlobal Effects Of The Cold War1311 Words   |  6 PagesAmanda Fuchs The Global Effects of the Cold War and Decolonization The Cold War, also known as what could have been the third world war, conquered the second half of the 20th century. This international crisis, beginning at the end of World War II, is defined as the period of tension between the United States and the Soviet Union. There are numerous reasons as to why many believed the Cold War commenced, one being that the Soviet Union wanted to spread its belief of communism worldwide, which inRead MoreMost Significant Period Of The 20th Century1171 Words   |  5 Pages World war II was one of the most significant period of the 20th century. The war was fought from 1939 to 1945 in Europe, and during 1930s to 1940s in Asia. The war in Europe began with the invasion of Poland by Nazi Germany and ended with the official surrender of Japan, the last axis nation. It was the largest armed conflict in history, involving the entire world’s countries more than the other war. Not only that, WWII introducing powerful new weapons, culminating in the first use ofRead MoreDecolonization Of The Economic And Political Relations Between The Colonies And Their Colonizers1710 Words   |  7 PagesDecolonization in this paper specifically refers to the dismantling of the economic and political relations between the colonies and their colonizers and in this sense the independence achieved by African, Asian, Island territories following the Second World War. When it comes to the process of decolonization there was no one set method. In some post World War II areas decolonization was peaceful and orderly, however for some other areas of the world independence was only achieved through violentRead MoreThe Relationship Between the Communist/Socialist Movements and the Liberation Movements1315 Words   |  6 Pagesefforts of decolonization and resistance mobilize and unify in order strengthen their quest for independence. Principals such as solidarity traditionalism, the use of tradition to unify, are means that drive the need for independence and liberation. As exemplified with India as they used Hinduism in order to strengthen their unification. (Genova, 2/17) However, decolonization and liberation movements are not the same. The liberation movements are a means to the end result of decolonization and liberationRead MoreThe Process of Decolonization in Africa 1042 Words   |  5 PagesThe process of decolonization in Africa during the 1950’s through the 1970’s was a very smart yet risky idea. For some places indep endence was easily gained yet in other areas it was a battle. During the time periods where colonization existed, Africa was peaceful and kept things in order. People had control over their specific locations and there were no questions to be asked. Once it was decided to remove these rights, things got out of hand rather quickly. Violence was a main occurrence duringRead MoreTo What Extent Was the Process of Decolonization in Southeast Asia a Violent Struggle?1315 Words   |  6 PagesTo what extent was the process of decolonization in Southeast Asia a violent struggle? The process of decolonization in Southeast Asia was not totally a violent struggle due to the divers natures of the process of decolonization and the fight for independence in the various Southeast Asian nations. Furthermore, although the struggle for the withdrawal of the colonial masters was lined with bloodshed and violence, there were still moments in which peaceful negotiations managed to take place, rendering

Juvenile Delinquency Essay Paper Example For Students

Juvenile Delinquency Essay Paper Remember doing something mischievous or wrong when you were a kid and getting the label delinquent slapped on you ? Did you ever wonder what it meant ? That is what my topic for today is . . . juvenile delinquency. In this report I will: define juvenile delinquency, give the extent of juvenile delinquency, give some suggestions on what causes juvenile delinquency, and what is being done in various communities to deal with this growing problem. The legal term juvenile delinquent was established so that young lawbreakers could avoid the disgrace of being classified in legal records as criminals. Juvenile delinquency laws were designed to provide treatment, rather than punishment, for juvenile offenders. Young delinquents usually are sent to juvenile courts, where the main aim is to rehabilitate offenders, rather than to punish them. But the term juvenile delinquency itself has come to imply disgrace in todays society. A youngster can be labeled a delinquent for breaking any one of a number of laws, ranging from robbery to running away from home. But an action for which a youth may be declared a delinquent in one community may not be against the law in another community. In some communities, the police ignore many children who are accused of minor delinquencies or refer them directly to their parents. But in other communities, the police may refer such children to a juvenile court, where they may officially be declared delinquents. Crime statistics, though they are often incomplete and may be misleading, do give an indication of the extent of the delinquency problem. The FBI reports that during the early 1980s, about two-fifths of all arrests in the United States for burglary and arson were of persons under the age of 18. Juveniles also accounted for about one-third of all arrests for larceny. During any year, about 4 % of all children between the ages of 10 and 18 appear in a juvenile court. The percentage of youngsters in this group who are sent to court at least once is much higher. A third or more of those boys living in the slum areas of large cities may appear in a juvenile court at least once. Girls are becoming increasingly involved in juvenile delinquency. Today, about one of every five youngsters appearing in juvenile court is a girl. In the early 1900s, this ratio was about 1 girl to every 50 or 60 boys. Sociologists have conducted a number of studies to determine how much delinquency is not reported to the police. Most youngsters report taking part in one or more delinquent acts, though a majority of the offenses are minor. Experts have concluded that youthful misbehavior is much more common than is indicated by arrest records and juvenile court statistics. Many studies have been made in an effort to determine the causes of delinquency. Most of these have focused on family relationships or on neighborhood or community conditions. The results of these investigations have shown that it is doubtful that any child becomes a delinquent for any single reason. Family Relationships, especially those between parents and individual children, have been the focus of several delinquency studies. An early study comparing delinquent and nondelinquent brothers showed that over 90 % of the delinquents had unhappy home lives and felt discontented with their life circumstances. Only 13 % of their brothers felt this way. Whatever the nature of the delinquents unhappiness, delinquency appeared to them to be a solution. It brought attention to youths neglected by their parents, or approval by delinquent friends, or it solved problems of an unhappy home life in other ways. More recent studies have revealed that many delinquents had parents with whom they did not get along or who were inconsistent in their patterns of discipline and punishment. Neighborhood conditions have been stressed in studies by sociologists. .ue723b38f2aaf1ab81a3d7ea29d3b82f3 , .ue723b38f2aaf1ab81a3d7ea29d3b82f3 .postImageUrl , .ue723b38f2aaf1ab81a3d7ea29d3b82f3 .centered-text-area { min-height: 80px; position: relative; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3 , .ue723b38f2aaf1ab81a3d7ea29d3b82f3:hover , .ue723b38f2aaf1ab81a3d7ea29d3b82f3:visited , .ue723b38f2aaf1ab81a3d7ea29d3b82f3:active { border:0!important; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3 .clearfix:after { content: ""; display: table; clear: both; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3:active , .ue723b38f2aaf1ab81a3d7ea29d3b82f3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3 .centered-text-area { width: 100%; position: relative ; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3:hover .ctaButton { background-color: #34495E!important; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3 .ue723b38f2aaf1ab81a3d7ea29d3b82f3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue723b38f2aaf1ab81a3d7ea29d3b82f3:after { content: ""; display: block; clear: both; } READ: All Is Not Well In the Land of The Lion King Essay Many of these inquiries concentrate on differing rates of delinquency, rather than on the way individuals become delinquents. A series of studies have shown that delinquency rates are above average in the poorest sections of cities. Such areas have many broken homes and a high rate of alcoholism. They also have poor schools, high unemployment, few recreational facilities, and high crime rates. Many young people see delinquency as their only escape from boredom, poverty, and other problems. Social scientists have also studied the influence of other youngsters on those who commit delinquencies. For example, they point out that most youngsters who engage in delinquent behavior do so with other juveniles and often in organized gangs. Studies indicate that the causes of delinquency also extend to a whole society. For example, delinquency rates tend to be high among the low-income groups in societies where most people are well-to-do. The pain of being poor and living in slum conditions are felt more strongly in a rich society than in a poor one. Many efforts have been made to develop programs of delinquency prevention. There is little evidence, however, that any of these programs is truly effective. Some programs provide counseling services to youths who appear to be on the verge of becoming delinquents. Other programs draw youngsters into clubs and recreational centers in an effort to keep them away from situations in which delinquency is likely to occur. In recent years, many efforts have centered on improving the educational and work skills of youngsters. For those juveniles who have already become delinquents, there are programs designed to prevent them from committing future delinquent acts. Probation services are offered through juvenile courts in an effort to provide guidance for delinquent children. The more progressive institutions for juveniles attempt to provide treatment programs for offenderswork experiences, counseling, education, and group therapy. However, many other institutions provide little more than protective custody for juvenile delinquents. In conclusion, I have defined juvenile delinquency, explained the extent of juvenile delinquency, gave some suggestions on what causes juvenile delinquency, and what is being done in various communities to deal with the problem of juvenile delinquency.Category: Social Issues

Reliability Makes Accounting Relevant

Questions: 1. Explain why principles-based standards require a conceptual framework? 2. Why is it important that the IASB and FASB share a common conceptual framework? 3. It is suggested that several parties can benefit from a conceptual framework. Do you consider that a conceptual framework is more important for some parties than others? Explain your reasoning? 4. What is meant by a 'cross-cutting' issue? Suggest some possible examples of crosscutting issues? 5. What you think is the fundamental problem with financial statements based upon the historic cost measurement principle used under US GAAP ? 6. What do you think of the principle' ... accounts must reflect economic reality' as a core principle of measurement in accounting? 7. How would you measure economic reality? 8. What is reliability in accounting? 9. How do you think companies would go about estimating such a provision? 10. What aspects of the requirements were used by US companies to defer recognition of a liability? 11. In what ways does the recognition of the liability in relation to future restoration activity affect net profit in the current year and future years; and cash flow in the current and future years? 12. The article refers to changes in disclosure requirements relating to environmental liabilities in many countries around the world. How important is it that companies recognise the liability? To what extent is disclosure about the liability sufficient? Answers: 1.Conceptual framework in principle-based standards According to Detzen (2014), a conceptual framework is essential in the attempt of defining the purpose and nature of accounting while considering the theoretical concepts as well as the conceptual issues that surround financial reporting that can underpin the development of accounting standards. The same study denotes that principle-based standards have become more complex and increasingly detailed while attempting to map financial activities and statements. As a result, a conceptual framework can be used as it applies to many disciplines and specifically related to financial reporting. In principle-based accounting standards, Walton (2014) denotes that conceptual framework are viewed as statements of the accepted accounting principle forming a base of reference in evaluating the present practices as well as the progress of new strategies and accounting practices. Within the principle-based standards, conceptual framework provides vital information on the basis of economic decision-making as it forms a theoretical foundation for the determination of the measurement process of transactions and reporting regarding the current and historical values. In his study, Zijil (2015) denotes that conceptual framework has several benefits as it ensures accounting principle-based standards are consistent with every other principle mainly in the role of prudence and accruals. On the other hand, the absence of a strategic conceptual framework has resulted into the proliferation of rule-based accounting systems with the primary aim of treating all accounting transactions under a detailed specific requirement or rules Wells (2011, p. 304). It is a very inflexible and proactive but has a financial statements attraction being more consistent and comparable. On the contrary, adopting conceptual frameworks can result into a principle-based system where the standar ds of accounting can be designed from the conceptual basis agreed in meeting the relevant objectives. Sunder (2011) points out that the major aim of the framework is to identify the relevant and strategic objectives of the selected financial statements. It is hence used as a reporting entity in noting parties that adopt financial statements while evaluating the qualitative characteristics adopted within the financial statements as well as the characteristics of the qualitative accounting that makes the financial statements useful. 2. Importance of sharing a common conceptual framework In his study, Ritchie (2013) denotes that there are various benefits of sharing a similar conceptual framework. For instance, IASB and the FASB adopting a similar conceptual framework in their accounting strategies will be essential in; Assisting the development of the future IFRS while reviewing the available standards by setting various basic concepts. Promoting accounting standards harmonization and regulations while reducing other alternative accounting treatments Assisting the financial statements preparation in applying for IFRS including dealing with accounting transactions without an established accounting standard. 3. Comparison of the benefits of a conceptual framework for different parties The development and adoption of conceptual frameworks have over the years led to the progress of different accounting standards for different parties and companies that adopt them. Depending on the party, conceptual frameworks are set to provide a set of transparent and high-quality global standards that they are tended to achieve towards the consistency in comparing the possible results for the parties involved. In his study, Wells (2014) denotes that the frameworks have been produced incorporation with other globally known standards that aspire to achieve consistent global convergence. Such parties hence have their financial statements audited regarding the international standard of auditing with an enhanced reputation and status. It hence means that the benefits will depend on the strategies adopted by the company in adopting the conceptual framework in their performance. 4. Cross-Cutting Issues Cross-cutting issues are understood to be issues touching on the general principles affecting the well-being of the society such as gender equality, human rights and democracy, good governance, environmental sustainability, and HIV/AIDS. These are issues that directly affect the society and require a clear attention so that they can be addressed effectively to oversee the effective existence of the society in general as pointed out by Detzen (2014, p. 675). For instance, good governance t is necessary for the social and economic development process for every society and hence inherently linked to the IASB and the FASB project agendas and effective performance. Good governance is based on the different principles based on responsiveness, accountability, transparency, efficiency and effectiveness, as well as inclusiveness while following the rule of law. On the other hand, sustainability development is known to be a framework for long-term sustainability mission in which social cohesio n, environmental protection, and economic growth work together. It hence focuses on meeting the needs of the present generation without compromising the requirements of the future generation according to Sunder (2011, p. 350). Sustainability development is hence focused on the economic, social, and environmental dimensions as its pillars of performance. 5. Fundamental challenges with financial statements on the basis of the historical cost principle under the US GAAP Historic cost is the measure of the value adopted in accounting where the price of a property or an asset in the balance sheet is dependent on the nomnal or original cost in a company inquiry process. As an accounting method, the historic cost method is adopted for assets in the US under the GAAP (Generally Accepted Accounting Principles). In his study, Gjoni (2015) denotes that based on the historic cost principles, financial statements comes with various challenges. For instance, most assets held on any balance sheet need to be included in the historic cost even though they might have changed significantly in their value with time. However, not every asset is held within the historical cost such as marketable securities held at the balance sheets market value. Regarding the case study, critics contention on the GAAP is flawed since some professionals in different facets of accounting pronounce that some financial statements are often irrelevant to the financial analysts community. It is for this reason that individuals like Robert Hert (2002) have the assurance that only fair value can be an answer to the financial statement in a far clearer picture of any companys economic state. Additionally, in the absence of an active market, valuing assets can be very subjective hence making the financial statements very unreliable leading to the rise in disputes in the definition of the liabilities and assets. 6. Accounts reflecting the economic reality principle In financial accounting, it is necessary that accounting reflects corporate as well as economic realities as they exist. The principle hence suggests that it is necessary that accounting presents both economic and corporate realities. For this reason, Gjoni (2015) denotes that it is often claimed that reality cannot often be reflected in accounting as a result of the possible technical limitations reflected from the double entry book keeping as well as fair value accounting. It is hence clear that despite the ability of accounting to simply paint a picture of the reality, it can as well show the real effect on the economic status of a business or a country. For instance, real economic consequences can be considered when financial statement readers later with their actions or opinions as a result of possible and relevant changes in the accounting standards used. 7. measuring economic reality Economic reality is a test method that is adopted in determining the nature of the business transaction through the examination of the totality of the available commercial circumstances. In their study, Cordery and Zijl (2014) point out that economic reality is a test that determines if a certain instrument can be an investment contract. It can as well be used by the court in determining or ascertaining if an individual becomes the independent contractor or the employee and hence known as the common law of agency test. In measuring the economic reality, Lee (2016) denotes that the stock market can be used for the evaluation of the stock prices that will at the end give a true reality of the economic status of the market. However, Brien and Saeed (2014) denote that even though there is a link between the stock prices and the economic activity, it is sometimes tenuous as its not true that a good progress in the economy will result in an increase in the stock prices and vice versa. The primary reason is that the factors that drive stock prices are too complex, contradictory, and complex for a simple down and up correlation to apply. It is hence advisable to use other economic indicators in understanding the stock market that will give a clear reflection of the economic reality of business. For instance, Nurunnabi (2015) in his review denotes that a fall in the interest rates will lead to the purchase of the stock that will result in an increase in the economic stability. Other indicators such as the exchange rates can as well be a reflection of the economic reality depending on the business cycle as well as the market index, and fluctuations. 8. Reliability in accounting Reliability in accounting is the process of the verification of financial information and its consistency use by creditors and investigators with the same results. In their study, Prasad and Green (2015) denote that reliability refers to the trustworthiness accorded to the financial statements. In other words, in case the decision makers do not have trust on the content of the financial statements, the financial reports are then regarded as useless. Reliability of information hence occurs when a user can depend on the information provided if its materially accurate as it faithfully represents the data that it supports. It thus means that any significant omission or misstatements in the financial statements can reduce the reliability of the information it contains. For example, a business enterprise can be sued for damages by another rival company in a settlement that can threaten the company regarding its financial stability. In such a case, the non-disclosure of such information is likely to render the financial statements of the company very unreliable. In his study, Minoli and Bell (2012) point out that reliability in financial accounting is enhanced by adopting the following accounting concepts, issues, and principles; Prudence Completeness Faithful representation Neutrality The concept of single economic entity 9. Estimation of the provision by companies Apart from the satisfaction of the definition of liability, a conceptual framework employed by the companies both in the US and the Asia in the case study can as well adopt certain criteria to meet a liability recognition process on the financial statements. Evaluation of the resource outflow that embodies the economic benefits from the entity so as to ensure that the process is probably as well as measuring the liability of the value or cost of the obligation are the major steps to be followed according to Schoemaker (2013, p. 31). Regarding the first test, Yazd (2016) denotes that it is logical recognizing a liability only if there is the likelihood that the entity will be necessary for settling it. On the other hand, measuring the value of reliability is essential in ensuring that only liabilities that be measured objectively should be recognized within the financial statements. In other words, if an obligation meets the liability definition and fails in meeting its criteria for r ecognition, it is referred to as the contingent liability. In such a case, Husted and Young (2016) denote that it cannot be provided as a liability in the statements of the financial positions but just disclosed in the financial statement information. 10. Requirement aspects that were adopted by the US companies to defer liability recognition The intent of ruling concerning the recognition of liability was a disclosure of the fair market value estimation conditional nature that causes corporations to side on positions so as to differ their liability indefinitely. As a result, companies in the US decided to effectively postpone the recognition of their environmental liabilities without the inclusion of the anticipated litigation as well as the absence of the pending litigation. 11. Effect of liability recognition on the net profit in both the future and current years relating to the restoration activity effect On the contrary, the Asian companies in their recognition of environmental reliabilities may as well soon emerge as the environmental issues may be de-relocated as an issue on economic development over the past decades. It is hence clear why the responsibilities for disclosing the future reliabilities towards the environment are clearly growing for the companies around the globe. However, it is difficult to estimate the cleanup cost accurately as a result of the unknown contaminants as well as other legacy liabilities that are related to the formerly operated property, unexpected claims, and regulatory changes related to the natural damage of resources. 12. Importance of recognizing liability by companies and the efficiency of its disclosure Liability is understood to be the present or current obligation of an enterprise arising from the first event where the settlements are expected to cause an outflow from the enterprise of resources that embodies the related economic benefits. According to Chen, Cho, and Pattern (2014), a liability must meet the above definition before it is recognized in the financial statements. As a result, the obligation of the transfer of economic effects may not just be legalized as a liability recognition with respect to the constructive obligation can as well be identified where the entity has created valid expectations on the basis of past practices in the minds of the relevant authority to fulfill the obligations. References Brien, P, Saeed, U 2014, 'Reliability Makes Accounting Relevant: A Comment on the IASB Conceptual Framework Project',Accounting In Europe, 11, 2, pp. 211-217, Business Source Premier, EBSCOhost, viewed 31 January 2017. Chen, J, Cho, C, Patten, D 2014, 'Initiating Disclosure of Environmental Liability Information: An Empirical Analysis of Firm Choice',Journal Of Business Ethics, 125, 4, pp. 681-692, Education Full Text (H.W. Wilson), EBSCOhost, viewed 31 January 2017. Cordery, C, Zijl, T 2015, 'The Purpose of Financial Reporting: The Case for Coherence in the Conceptual Framework and Standards',Abacus, 51, 1, pp. 116-141, Business Source Premier, EBSCOhost, viewed 31 January 2017. Detzen, D 2014, 'Inflation, Exchange Rates, and the Conceptual Framework: The FASB's Debates from 1973 to 1984',Accounting Horizons, 28, 3, pp. 673-694, Business Source Premier, EBSCOhost, viewed 31 January 2017. Gjoni, A 2015, 'Problems of Reliability and Informality in Financial Reporting of SME',Albanian Journal Of Agricultural Sciences, 14, 3, pp. 262-266, Academic Search Premier, EBSCOhost, viewed 31 January 2017. Herz R, 2002, The trend toward fair value accounting', Journal of Financial Service Professionals, May 2001, pp. 16-113 Husted, B, Yang, X 2016, 'Guest Editors Introduction: Ethics, Corporate Social Responsibility, and Developing Country Multinationals',Business Ethics Quarterly, 26, 3, pp. 301-315, Business Source Premier, EBSCOhost, viewed 31 January 2017. Lee, TA 2016, 'The FASB and Accounting for Economic Reality',Accounting The Public Interest, 6, pp. 1-21, Business Source Premier, EBSCOhost, viewed 31 January 2017. Minoli, D, Bell, J 2012, 'Composite Insurer Consideration and Attitudes on Environmental Management Systems Concerning Public Liability Policies for Pollution Risks',Journal Of Environmental Assessment Policy Management, 4, 3, p. 329, Business Source Premier, EBSCOhost, viewed 31 January 2017. Nurunnabi, M 2015, 'Tensions between politico-institutional factors and accounting regulation in a developing economy: insights from institutional theory',Business Ethics: A European Review, 24, 4, pp. 398-424, Business Source Premier, EBSCOhost, viewed 31 January 2017. Prasad, A, Green, P 2015, 'Organizational Competencies and Dynamic Accounting Information System Capability: Impact on AIS Processes and Firm Performance',Journal Of Information Systems, 29, 3, pp. 123-149, Business Source Premier, EBSCOhost, viewed 31 January 2017. Ritchie, F 2013, 'International access to restricted data: A principles-based standards approach',Statistical Journal Of The IAOS, 29, 4, pp. 289-300, Business Source Premier, EBSCOhost, viewed 31 January 2017. Schoemaker, J 2013, 'Estimating Environmental Liability: QUANTIFYING THE UNKNOWN',California Management Review, 37, 3, pp. 29-61, Business Source Premier, EBSCOhost, viewed 31 January 2017. Sunder, S 2010, 'Hicksian Income in the Conceptual Framework',Abacus, 46, 3, pp. 348-376, Business Source Premier, EBSCOhost, viewed 31 January 2017. Walton, P 2014, 'Response of the EAA Financial Reporting Standards Committee to the IASB Discussion Paper A Review of the Conceptual Framework for Financial Reporting',Accounting In Europe, 11, 2, pp. 149-184, Business Source Premier, EBSCOhost, viewed 31 January 2017. Wells, MC 2011, 'Framework-based Approach to Teaching Principle-based Accounting Standards',Accounting Education, 20, 4, pp. 303-316, Business Source Premier, EBSCOhost, viewed 31 January 2017. Yazd, Z 2016, 'The Effectiveness of Sale Methods in Liability Insurance for Physicians and Paramedics: Case Study of Asia Insurance Company in Sabzevar',International Journal Of Management, Accounting Economics, 3, 10, pp. 635-649, Business Source Premier, EBSCOhost, viewed 31 January 2017. Zijl, T 2015, 'The Purpose of Financial Reporting: The Case for Coherence in the Conceptual Framework and Standards',Abacus, 51, 1, pp. 116-141, Business Source Premier, EBSCOhost, viewed 31 January 2017.

Conversations With Death

Conversations With DeathHarold Courlander is one of the most famous Americans of our time. His essays and book samples have been in print for decades. His famous books include Conversation, Conversations, Conversations with Death, and Everything Matters But Dating. All are highly acclaimed.In the latest book, Conversations with Death, Courlander talks about how he went from being a student writer to becoming a ghostwriter. He also looks at his life after it.He talks about his parents, his siblings, his friends, his enemies, and everything else that can happen to any person's life. The book also contains his thoughts on writing fiction and other fields.Conversations with Death includes his first story, One Night in Spain, and an introduction by his old friend, David Niven. In addition, the book is presented as an audio book.The audio book is hosted by Ashworth College. It is available on iTunes, iPod, and other platforms. Like all of Courlander's books, Conversations with Death also f eatures fantastic covers, an inspirational insert, an interview with Curley Walton, and a short introduction by Curley Walton.When he wrote the short story One Night in Spain, Courlander had never written anything except fiction before. But as a ghostwriter, he found it easy to create a good story. This is his first appearance in a book as a ghostwriter.Other Ashworth College authors include Susan Kent, a romance writer, and Jennifer Kennedy, an attorney. They are featured prominently throughout the book.Conversations with Death was originally published in 1983. If you are looking for an excellent book to read, Conversations with Death is a must read.

The action of The Chosen unfolds in the immigrant community of Williamsburg, Brooklyn, against the backdrop of World War II Essay Example For Students

The action of The Chosen unfolds in the immigrant community of Williamsburg, Brooklyn, against the backdrop of World War II Essay The action of The Chosen unfolds in the immigrant community of Williamsburg, Brooklyn, against the backdrop of World War II. It is seen through the eyes of Reuven Malter, a boy who would appear to have much in common with Danny, for they are both brilliant, Jewish, closely tied to their fathers, and near-neighbors who live only five blocks apart. Still, they attend separate yeshivas and inhabit very different worlds. A baseball league is begun. When Danny Saunders school plays Reuven Malters, the Hasids are determined to show the apikorsim a thing or two and the competition is fierce. Dannys murderous hitting is remarkable, but when Reuven comes to pitch he does not back away. A hard ball shatters his glasses and smashes into his eye, sending him to the hospital for a week. At his fathers insistence, Reuven permits the repentant Danny to visit him, and they become friends. Danny dazzles Reuven with demonstrations of his photographic mind, with the quantity of scholarly work he bears each day, and with the intellectual prowess of his English and Hebrew studiesà ¢Ã¢â€š ¬Ã¢â‚¬ qualities greatly revered in traditional Jewish culture. Dannys revelations startle Reuven; he confesses he would rather be a psychologist than accept his inherited role as spiritual leader of his fathers sect. Reuvens confessions surprise Danny; he reveals his desire to become a rabbi, though his scholar-father would prefer him to follow his talent and become a mathematician. Danny cannot understand how anyone would choose the very position he secretly wishes to reject. We will write a custom essay on The action of The Chosen unfolds in the immigrant community of Williamsburg, Brooklyn, against the backdrop of World War II specifically for you for only $16.38 $13.9/page Order now At a time when conflicts are churning within him, Danny finds Reuven as an empathetic listener who is highly intelligent yet safeà ¢Ã¢â€š ¬Ã¢â‚¬ not a Hasid, but a Jew who follows orthodox religious traditions without rejecting the secular possibilities in the world around them. As the boys become friends, Reuven begins to learn about Hasidism. He learns that there are tzaddiks who were believed to be superhuman links between the people and God. In some sects it was believed that a leader should take upon himself the sufferings of the Jewish people. Such a leader is Reb Saunders. His ways and his teachings are the ways of seventeenth century Hasids and it is this role that Danny is expected to fill when he becomes the tzaddik. In the long initial visits that Reuven pays to Reb Saunders congregation to be approved as fit company for Danny, Reuven observes the way Hasidic philosophy permeates his friends life. Weeks before the accident which brings the two boys together, Mr. Malter meets Danny in the public library and begins to guide him in his search for knowledge of the world through the forbidden books prescribed by his father. Mr. Malter tells Reuven of Dannys brilliant mind, his insatiable appetite for learning, and the amazing speed with which he digests information. When the Germans surrender and the existence of the concentration camps becomes known for the first time, the two mens reactions are characteristic. For Mr. Malter, overwhelming grief is followed by a determination to counter the senseless suffering of the millions who died with something meaningful: the creation of the state of Israel. While Reb Saunders suffers, Danny struggles to educate himself in the ideas of Freud and in the problems of contemporary Judaism. He combines the load of schoolwork and the study of Talmud which forms the basis of his relation to his father, with his own attempts to educate himself in his quest for identity. Reuven, too, is seen to spend many hours of his day in study. The novel begins with Danny and Reuven as high school boys and concludes with their graduation from college. Danny has decided to get out of the life that imprisons him; he will take off the clothing and shun the trappings of the Hasid, go on to graduate school, and become a psychologist. When he has resolved to do this, Mr. Malter tells him he must prepare what he will say to his father. .u501ed74890542f620520b703b0c015be , .u501ed74890542f620520b703b0c015be .postImageUrl , .u501ed74890542f620520b703b0c015be .centered-text-area { min-height: 80px; position: relative; } .u501ed74890542f620520b703b0c015be , .u501ed74890542f620520b703b0c015be:hover , .u501ed74890542f620520b703b0c015be:visited , .u501ed74890542f620520b703b0c015be:active { border:0!important; } .u501ed74890542f620520b703b0c015be .clearfix:after { content: ""; display: table; clear: both; } .u501ed74890542f620520b703b0c015be { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u501ed74890542f620520b703b0c015be:active , .u501ed74890542f620520b703b0c015be:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u501ed74890542f620520b703b0c015be .centered-text-area { width: 100%; position: relative ; } .u501ed74890542f620520b703b0c015be .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u501ed74890542f620520b703b0c015be .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u501ed74890542f620520b703b0c015be .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u501ed74890542f620520b703b0c015be:hover .ctaButton { background-color: #34495E!important; } .u501ed74890542f620520b703b0c015be .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u501ed74890542f620520b703b0c015be .u501ed74890542f620520b703b0c015be-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u501ed74890542f620520b703b0c015be:after { content: ""; display: block; clear: both; } READ: The Crucible is a play based on a true story set in the 17th century EssayAn arranged marriage will have to be broken, the inheritance of spiritual leadership will go to Levi, the tradition of six generations will have been broken, and Reb Saunders will have lost to the world he hates and fears the son he most treasures. Before Danny can confront his father, however, his father confronts him. Using Reuven as a foil through whom to speak to his son, Reb Saunders reveals that he knows his son will not become a rabbi. And so Reb Saunders reveals his plan was not to train Danny to take his inherited position, but to pass along the tradition of the tzaddik. So if Danny chose to reject the old world, he would be prepared to enter the new one with a compassionate soul, not with a brilliant uncaring intellect. Reb Saunders pain is made evident at the novels conclusion. He has recognized his own limitations as Dannys teacher and has seen the Malters as a blessing: worthy guides for Danny. He also knows that the Malters integrate Danny into the America he himself is cut off from, and compassionate individuals in their own right, an essential feature in a teacher.

Micro and Macro Environment Factors Essays

Micro and Macro Environment Factors Essays Micro and Macro Environment Factors Paper Micro and Macro Environment Factors Paper In this report I will be trying to help and advice marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behavior. I will propose him segmentation criteria, targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organization. The constituents or stakeholders of the micro environment include customers, suppliers, creditors, distributors, dealers, etc. Although these constituents arent the direct control of the organization, still they can be influence by organization through its policies and strategies (Dry. Carmine Gunman, 2010 page 37). Micro environment factors which could influence Dynamic International Ltd are: Employees Employees are critical to success of the organization, the dynamic international is hand gloves manufacturing company and their employees are the ones responsible for keeping their company going. Employing the right stuff, providing them trainings and keeping them motivated gives ability to et customers deadlines and produce high quality hand gloves. Suppliers Suppliers are those that provide goods and services which are transformed into value by organizations. Dynamic Ltd should look for right suppliers and keeping good relationship is crucial to organization, getting competitive prices and high quality goods are the one of the good relationship examples. Customers Customers are the ones who make a market; they are the ones who buy goods and using them. Customers are the reason why companies start business, why companies developing new products and differentiated their existing products. By selling the goods to the customers organizations makes a profit, thats why Dynamic Ltd have to concentrate on satisfying their customers needs and wants. Macro environment The macro environment consists of constituents that are beyond of the business organization. The constituents are social-cultural, technological, economical and political factors which constitute their own individual environments (Dry. Carmine Gunman, 2010 page 37). Macro environmental factors which could influence Dynamic International Ltd are: Political Government is the one that responsible providing the rules of the game which make business function smoothly, government responsible for introducing new laws and regulations, taxation for the business. For example if government decides to cut funds for public sector in order to save money, all councils may have to look for cheaper options to buy gloves for their workmen, which means Dynamic Ltd could lose their customers. Economic It is very important to look at economic environment. Almost every business depends on it, some countries have strong economy some countries dont. Economic environment is very dynamic; it keeps on changing in changes with government policies. If economy is poor there will be negative effect on the business and organizations would have to find the way out to make people buy their products. For example if there would be high unemployment in the country Dynamic Ltd would have to use different marketing strategies by using commercials or advertising, or dropping their prices to show compassion for their customers. Technology Technology is changing fast and the adoption of the new technology could be a good investment in the business, for example Dynamic Ltd decide to buy a new manufacturing machine , this could be a competitive advantage for hem, and it could increase a speed of the production and save the money instead of hiring extra employees. Segmentation Criteria To segment the market is crucial because you have to allocate resources and to know who you are concentrated at. There are four types of segmentations which is geographic, demographic, cryptographic, and behavioral segmentation. I will be proposing two segmentation criteria for Dynamic Ltd which is: Demographic segmentation Dave Needled (1999) suggests that this is the most commonly approach to the market. The division of consumer groups according to demographic rabbles such as age, gender, income, occupation, education, family size helps you to target market. Dynamic Ltd could use this to understand how these characteristics influence the products they selling. For example, knowing that customer needs changes with age they could promote their products to meet the needs Of all age Of groups or using gender segmentation they could increase productivity buy start selling both male and female hand gloves. Behavioral segmentation Behavioral segmentations concerned about buyers behavior, they are divided into segments according the way they behave, such as usage of the reduce, knowledge of the product, loyalty, and attitude toward the products. For example loyal customers might be able pay extra price for a pair of gloves, because their trust the quality and standard of the product, but some may not be interested because they know little or nothing about it. Targeting Strategies Another step after we finish segmentation is targeting. Once the market has been segmented, the Dynamic International need choose targeting strategy. Targeting is about which and how many groups of customers organizations are going to target with its products or services. There are three targeting strategies: differentiated, undifferentiated, and concentrated. Differentiated strategy This strategy is when the company decides to target more than a one market segment. Using this strategy the company can spread risk across the market, so if one segment declines the company still has revenue from others. The disadvantage is that it requires a high level of marketing expertise and will incur higher costs (Marilyn A. Stone, John Despond, 2007 page 172). Undifferentiated strategy This strategy is when organization assumes that the market is homogeneous nit, in other words company ignores market segment differences and goes after all market with one product offering (Marilyn A. Stone, John Despond, 2007 page 172). This approach would suit for large global companies that have strong offerings, or organizations who sell commodity products. Concentrated strategy This strategy involves specializing in one specific segment. This can lead to detailed knowledge of target segmentÃ'Å¡ s needs and wants, with the added benefit that organization is regarded as a specialist over it mass-market competitors. Advantage of this strategy is that it reduces costs, as there is only one marketing mix to manage (Marilyn A. Stone, John Despond, 2007 page 172). I think the most suitable targeting strategy for Dynamic International Ltd would be differentiated strategy, because this strategy is perfect for organizations wishing to grow. Targeting more than one segment means that Dynamic Ltd would have got more products to offer, so even if some segments would fail they would still get profit from other segments. Consumer Buying Behavior Why do we need to understand customer behavior? Analyzing customers behavior helps to understand why buyers buy and use certain products and revises, it helps business to adjust their marketing strategies and promote their products. Consumer buying behavior is ;the decision processes and acts of individuals involved in buying and using products or services (BP Learning Media, 2010 page 131). There are many situations that buying behavior could affect marketing activities. As I illustrated below in the first situation it could depend on customers lifestyle. If the customer is young student who doesnt really know much about technology and needs new laptop, because the old one is broken down, would probably make up his mind quick and easy. While professional IT specialist would probably take is time and think about performance and quality of the product. Second situation as illustrated below it might be psychological factors, where customer is loyal to Apple products and belief that is better than any others. Buying a laptop (second situation) Buying a laptop (first situation) Positioning After finishing segmenting and targeting I am going to decide what type of positioning strategy could Dynamic Ltd use for its products. Positioning strategy helps to differentiate organization products and services from its monitors. Havilland (2010) suggest that positioning could be defined as the distinct place of products (or service) occupies in the minds of the target customers relative to competing products. In other word, how the firms wants its products to be perceived by target customer on important attributes or benefits. Differentiating themselves from competitors is crucial to success, being able to create different perception about your product in your targeting customers minds that is where the success is. First thing Dynamic Ltd could try to be different by offering different prices to their customers; however their competitors could switch their prices easy to be competitive. But having good competitive price and quality products that what makes different from your competitors. Dynamic Ltd should come up new design gloves that are comfortable, long lasting and safe gloves that could suit both male and female. Being the first to offer something unique would be a success. They could even use a slogan for their products such as The Best hand gloves to protect your hands Conclusion clearly showed what and how micro and macro factors could affect Dynamic Ltd marketing decisions. Also suggest you the best suitable segmentation criteria, targeting strategy and positioning for your product. Pop my suggestions will help George to make future decisions easier for his company.