Micro and Macro Environment Factors Essays

Micro and Macro Environment Factors Essays Micro and Macro Environment Factors Paper Micro and Macro Environment Factors Paper In this report I will be trying to help and advice marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behavior. I will propose him segmentation criteria, targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organization. The constituents or stakeholders of the micro environment include customers, suppliers, creditors, distributors, dealers, etc. Although these constituents arent the direct control of the organization, still they can be influence by organization through its policies and strategies (Dry. Carmine Gunman, 2010 page 37). Micro environment factors which could influence Dynamic International Ltd are: Employees Employees are critical to success of the organization, the dynamic international is hand gloves manufacturing company and their employees are the ones responsible for keeping their company going. Employing the right stuff, providing them trainings and keeping them motivated gives ability to et customers deadlines and produce high quality hand gloves. Suppliers Suppliers are those that provide goods and services which are transformed into value by organizations. Dynamic Ltd should look for right suppliers and keeping good relationship is crucial to organization, getting competitive prices and high quality goods are the one of the good relationship examples. Customers Customers are the ones who make a market; they are the ones who buy goods and using them. Customers are the reason why companies start business, why companies developing new products and differentiated their existing products. By selling the goods to the customers organizations makes a profit, thats why Dynamic Ltd have to concentrate on satisfying their customers needs and wants. Macro environment The macro environment consists of constituents that are beyond of the business organization. The constituents are social-cultural, technological, economical and political factors which constitute their own individual environments (Dry. Carmine Gunman, 2010 page 37). Macro environmental factors which could influence Dynamic International Ltd are: Political Government is the one that responsible providing the rules of the game which make business function smoothly, government responsible for introducing new laws and regulations, taxation for the business. For example if government decides to cut funds for public sector in order to save money, all councils may have to look for cheaper options to buy gloves for their workmen, which means Dynamic Ltd could lose their customers. Economic It is very important to look at economic environment. Almost every business depends on it, some countries have strong economy some countries dont. Economic environment is very dynamic; it keeps on changing in changes with government policies. If economy is poor there will be negative effect on the business and organizations would have to find the way out to make people buy their products. For example if there would be high unemployment in the country Dynamic Ltd would have to use different marketing strategies by using commercials or advertising, or dropping their prices to show compassion for their customers. Technology Technology is changing fast and the adoption of the new technology could be a good investment in the business, for example Dynamic Ltd decide to buy a new manufacturing machine , this could be a competitive advantage for hem, and it could increase a speed of the production and save the money instead of hiring extra employees. Segmentation Criteria To segment the market is crucial because you have to allocate resources and to know who you are concentrated at. There are four types of segmentations which is geographic, demographic, cryptographic, and behavioral segmentation. I will be proposing two segmentation criteria for Dynamic Ltd which is: Demographic segmentation Dave Needled (1999) suggests that this is the most commonly approach to the market. The division of consumer groups according to demographic rabbles such as age, gender, income, occupation, education, family size helps you to target market. Dynamic Ltd could use this to understand how these characteristics influence the products they selling. For example, knowing that customer needs changes with age they could promote their products to meet the needs Of all age Of groups or using gender segmentation they could increase productivity buy start selling both male and female hand gloves. Behavioral segmentation Behavioral segmentations concerned about buyers behavior, they are divided into segments according the way they behave, such as usage of the reduce, knowledge of the product, loyalty, and attitude toward the products. For example loyal customers might be able pay extra price for a pair of gloves, because their trust the quality and standard of the product, but some may not be interested because they know little or nothing about it. Targeting Strategies Another step after we finish segmentation is targeting. Once the market has been segmented, the Dynamic International need choose targeting strategy. Targeting is about which and how many groups of customers organizations are going to target with its products or services. There are three targeting strategies: differentiated, undifferentiated, and concentrated. Differentiated strategy This strategy is when the company decides to target more than a one market segment. Using this strategy the company can spread risk across the market, so if one segment declines the company still has revenue from others. The disadvantage is that it requires a high level of marketing expertise and will incur higher costs (Marilyn A. Stone, John Despond, 2007 page 172). Undifferentiated strategy This strategy is when organization assumes that the market is homogeneous nit, in other words company ignores market segment differences and goes after all market with one product offering (Marilyn A. Stone, John Despond, 2007 page 172). This approach would suit for large global companies that have strong offerings, or organizations who sell commodity products. Concentrated strategy This strategy involves specializing in one specific segment. This can lead to detailed knowledge of target segmentÃ'Å¡ s needs and wants, with the added benefit that organization is regarded as a specialist over it mass-market competitors. Advantage of this strategy is that it reduces costs, as there is only one marketing mix to manage (Marilyn A. Stone, John Despond, 2007 page 172). I think the most suitable targeting strategy for Dynamic International Ltd would be differentiated strategy, because this strategy is perfect for organizations wishing to grow. Targeting more than one segment means that Dynamic Ltd would have got more products to offer, so even if some segments would fail they would still get profit from other segments. Consumer Buying Behavior Why do we need to understand customer behavior? Analyzing customers behavior helps to understand why buyers buy and use certain products and revises, it helps business to adjust their marketing strategies and promote their products. Consumer buying behavior is ;the decision processes and acts of individuals involved in buying and using products or services (BP Learning Media, 2010 page 131). There are many situations that buying behavior could affect marketing activities. As I illustrated below in the first situation it could depend on customers lifestyle. If the customer is young student who doesnt really know much about technology and needs new laptop, because the old one is broken down, would probably make up his mind quick and easy. While professional IT specialist would probably take is time and think about performance and quality of the product. Second situation as illustrated below it might be psychological factors, where customer is loyal to Apple products and belief that is better than any others. Buying a laptop (second situation) Buying a laptop (first situation) Positioning After finishing segmenting and targeting I am going to decide what type of positioning strategy could Dynamic Ltd use for its products. Positioning strategy helps to differentiate organization products and services from its monitors. Havilland (2010) suggest that positioning could be defined as the distinct place of products (or service) occupies in the minds of the target customers relative to competing products. In other word, how the firms wants its products to be perceived by target customer on important attributes or benefits. Differentiating themselves from competitors is crucial to success, being able to create different perception about your product in your targeting customers minds that is where the success is. First thing Dynamic Ltd could try to be different by offering different prices to their customers; however their competitors could switch their prices easy to be competitive. But having good competitive price and quality products that what makes different from your competitors. Dynamic Ltd should come up new design gloves that are comfortable, long lasting and safe gloves that could suit both male and female. Being the first to offer something unique would be a success. They could even use a slogan for their products such as The Best hand gloves to protect your hands Conclusion clearly showed what and how micro and macro factors could affect Dynamic Ltd marketing decisions. Also suggest you the best suitable segmentation criteria, targeting strategy and positioning for your product. Pop my suggestions will help George to make future decisions easier for his company.

Systems and operations management Essay Example | Topics and Well Written Essays - 750 words

Systems and operations management - Essay Example It has made the work at ease in various departments but at the same time requires appropriate skill development. Role of information systems in careers in finance, accounting, HR, operations management and marketing and how the careers in information systems have been affected by new technologies and by outsourcing The various departments within the organization have in built information system for its various functions. The operation management nowadays in organizations has automated warehouses, supply chain activities, use of RFID technology, and automated inventory control. To perform such activities which are completely based on information technology proper knowledge of such software’s is required. The information system has helped in managing several tasks but has increased the level of competence that the employees should possess related to the information technology. Even in the HR departments, payroll, compensation and reward policy, managing the entire employee base is done through such systems. This has helped the administration to reduce the paperwork but at the same time it is essential for the management to impart sufficient training to the employees (Doyle, 2000, pp.156-157).The finance department nowadays in every organization has in built software for performing various activities of maintaining financial records, and producing various financial reports for the company in coordination with various other departments within the organization. The marketing department even uses the CRM software’s for effective handling of its customer’s base and even uses some integrated software’s for their product design, promotion and forecasting the market demand. The role of information systems is very high in all of the areas in the organization, which has made an increase in technical competence to sustain careers in every department. The use of ERP (enterprise resource planning)

Crude Oil Prices between 1985 and 1994 Article Analysis Assignment

Crude Oil Prices between 1985 and 1994 Article Analysis - Assignment Example The authors point out that over time, competitive forces have caused a greater variance in the prices of oil in world oil markets even with the market arrangements brought by OPEC or by international oil companies. They agree with other authors such as Claudio Morana who states that both direct and indirect effects that came about because of consumption matters and technologies led to oil price volatilities (Morana, 2012, p. 2). Hence, the authors assert that between 1985 and 1994 there was a volatility in the price of oil as well as other non-oil commodities The two authors divided the article into six major parts. In the introduction, the authors introduce the trends in the volatility of the oil prices, the oil price shocks and the forces behind the volatility of the prices. In the introduction, the authors bring in a very important argument stating that the way competitive forces lead to an upsurge in oil prices, so do the factors that determine the availability and price of oil parallel the factors that determine other traded commodities (Institute for the 21st Century Energy, 2012, p. 2). In the next section titled ‘background and motivation,’ the authors look at the years before the 1985-1994 period and the manner in which oil prices were handled. The authors look at the failure of the major oil companies to set oil prices that led to the emergence of OPEC as the ultimate price determinant. They also look at the price of oil going into the 1980s period when OPEC was weakened by market forces in determining the price of oils. They point out 1983 as the most significant year when the transition to market forces happened and saw the creation of the New York Mercantile Exchange (NYMEX).

A Hugo Boss Essay Example for Free

A Hugo Boss Essay The print advertisement that I chose for this paper, is a Hugo Boss advertisement for the sale of its men’s perfume line particularly the men’s gift set. Hugo Boss is a company that was started in Metzingen Germany and was founded by Hugo Ferdinand Boss after whom the brand was named. Hugo Boss is known for specializing in high-end menswear apparel, and has expanded like most other brands to include shoes, accessories and fragrances. I chose this particular print advertisement because after viewing several other print advertisements, this one attracted my attention the most. I was drawn to it because it was colorful and had many images that not only caught my eye, but also seemed to be very dynamic and at the same time able to catch my attention. When you first look at the advertisement, the images seem to jump from the page; at first, it actually looks like a messy piece of artwork or a picture that someone doodled on while they were bored. But when you take a closer look at the advertisement and dissect its different components, the underlying message that it gives to its viewers is actually very interesting and quite alluring. The advertisement is composed of three main images, a young man, standing with his finger to his lips, a Hugo boss perfume bottle with images coming out from the lip of the bottle and at the bottom of the advertisement an image of a sample Hugo Boss Men’s Gift Set. Aside from the images, there are printed words, one is a stamped text of â€Å"HUGO† the perfumes brand and the other is the tagline, which says,   â€Å"it’s just a fragrance. The rest is up to you.† I think that this particular print advertisement appeals to a young market. You have only to look at the images used and the words uttered to see that this is geared towards a younger age group. This particular advertisement targets both men and women ages twenty five to thirty five years old, who are young and excited because they are either just beginning their lives or beginning to rise up in their respective endeavors. I say this because of the composition of the print advertisement. First of all, the man used for the advertisement is a man who looks like he is in his mid to late twenties. Admittedly, when advertisers portray their products they get models that will most appeal to the age group they are targeting and usually they get their models from that precise group. The appearance of the man in the advertisement evokes a feeling of casualness that makes you think of fresh graduates, young, hot and out to get the world. This assessment is based not only on the male image model but the images that can be found beside him, which is the Hugo Boss perfume bottle that seems to be overflowing with other images. The images that are coming out of the bottle make me think of the circus coming into town. I am not sure why that particular image popped into my head, but I suppose it is because as a child, the circus represented a child’s dreams in life and this particular advertisement seems to sell that very image to the public. The bottle spewing these images reminds me of the time when the circus would come into town and as the main tent would unfold you would suddenly see a swarm of animals, animal trainers and performers going about. These animals, animal trainers and performers at first seem to have no direction, but as the unfolding of the main tent continues you begin to realize that they all have a purpose and they are not just randomly moving about. This is what seems to be happening with the Boss advertisement. Upon first glance, the image seems not to make any sense but if you take the time to look at it, the images coming out of the bottle are actually images that correspond to the different aspects of a person’s life. Among the images that can be seen are buildings, people, apartments, and a vinyl record among others. These images as I earlier mentioned correspond to the different parts of a person’s life. How is this you might ask? The answer is actually very simple. If you take a look at all of the images that are placed in the advertisement, you see that the buildings could correspond to the business aspect of a person’s life, their careers or work, while the throngs of people could be interpreted as those people that they interact with every day at work, or out on the streets or even while on a gimmick or night out with friends. In addition to these images, what strengthens my belief that this advertisement was made to target a young group is the tagline that the advertisers used. It’s simple, witty and straight to the point, â€Å"it’s just a perfume. The rest is up to you.† I love that the company used this tagline because it makes you think that anything is within your reach. I feel like the advertisement is telling me that all you need is Hugo Boss, a spray of this is like putting one foot in the door and the rest to quote the advertisement â€Å"is up to you.† The purpose of the advertisers in using this particular tagline in my opinion is to give that ego boost that men and women generally need in order to keep moving forward. We all should be honest enough to admit that we do not want change if we are not sure that we are headed in the right direction. Very few people are actually willing to take uncalculated risks when it comes to their future. This advertisement makes you feel that if you use the product advertised, all the confidence that you need in order to do the things that you want to do will magically appear. It makes you feel that one whiff of this and things will go your way. Your work life will improve because your presence seems to be more pleasing, and this may give you that opportunity to make that sales pitch that you need, or get on the good side of your boss who you have been dying to corner in order to give your ideas on the latest project that you are working on. What is so great about this advertisement is that in spite of the fact that it is actually geared more towards men, the advertisers have found a way of drawing in the women as well. If you think about it, although men are obviously being targeted, not all men will purchase this scent for themselves. This advertisement and its packaging is also perfect for the woman in a man’s life. This advertisement is like candy to a baby. Although women generally know what to give their man, this particular advertisement is something that will attract women who have given the men in their lives practically everything.

Truss Design Project Essay -- Engineering

Summary We have designed a truss to support a point load, placed at 190mm from the edge of a 450mm gap. The vertical face of the trusses is modelled on the already established ‘K’ truss design, but the overall shape of the structure is our own. There are three ‘K’ units on each truss. The two vertical faces are held together at the top by another truss-like design. We modelled this on the ‘N’ truss. The truss is constructed from hot-dog sticks, glue and bolts. Introduction The task was to construct a truss out of 48 hot-dog sticks and 30 bolts to support as large a point load as possible. It was to span a gap of 450mm and to support a load placed at 190mm from the end. The truss may have a maximum depth beneath the supports of 130mm, and the loading rod placed not more than 110mm beneath the supports. Member ends must be bolted and the forces within the members calculable. Project Objectives †¢ Maximise the load capacity of the truss †¢ Achieve an even distribution of force to each member †¢ Construct the truss carefully for maximum quality †¢ Design a truss which did not fail from flexural-torsional buckling. Development of the Model We began by researching established truss designs, such as the Bailey bridge, Baltimore bridge and the N truss. We realised that although each type of truss was useful for its own purpose, none of the bridges was intended for supporting a point load. However, we compared the designs by calculating the distribution of forces in the members. This gave some guidance to the development of the model. We researched the ‘K’ truss, which is composed of many repeated ‘K’ units, in either direction. This design gives the most even distribution of force to the members, which satisfies o... ... to the members; reinforcing material glued to compression members; holes drilled towards the middle of tension members to give extra support; the rounded shape of the top and bottom of the trusses for improved weight distribution; and the ‘N’ truss design on the top and bottom to prevent flexural-torsional buckling. Drawings are over the page Conclusions †¢ The K-truss is the most effective means of distributing a point load amongst members, under determinate conditions. †¢ Increasing the concavity/ angle of the outer members of the truss lessens the forces in the members. †¢ Reversing the direction of the K’s at the position of the point load helps to lessen the force in the corresponding vertical members. †¢ It is desirable to have as many K’s in the truss as possible. The solution is maximised so that all 30 bolts are used, giving a good amount of K joints.

Native American Medicine Essay

The medical cures and healing traditions used by the Native Americans are rather interesting and different compared to modern day Anglo Saxon cures. Native Americans, using their basis of ideas and beliefs, have developed a general idea of naturalistic cures and healing processes. Although the cures and healing processes are much different than Anglo Saxon ideas of curing and healing, the Native American processes tend to work well and even better than many Anglo Saxon cures. Native American medical and healing beliefs and processes are generally based on a more natural curing or purification process than the processes of modern day Anglo Saxons. Many Native American healing processes have been practiced for around 40,000 years. Different Native American healing traditions have appeared to share roots with different cultures, such as ancient Chinese traditions. Although many of the Native American healing traditions appear to share roots with ancient Chinese traditions, the greatest influence on Native American healing is the environment in which they have lived. The different plants and animals around them influenced their healing practices to be all natural. Another influence on their healing practices was other tribes. The migration of tribes around them allowed the tribes to share their knowledge of natural cures. Trade was also very helpful in Native American healing practices because many of the natural remedies required herbs from surrounding environments or long distances, and being able to trade with traveling tribes saved much travel time and risk. Although Native American healing practices have proven to be successful, a lot of their traditions have been lost. Many of the practices were driven underground and lost because they became banned or illegal in many parts of the United States. After 1978, the American Indian Religious Freedom Act was passed, and the Native Americans were once again allowed to practice their healing traditions. The long gap without practicing certain healing processes resulted in the loss of many of their practices, however. Even today, there are still difficulties with Native Americans being allowed to perform different ceremonies and rituals because the land serves other purposes. (www.cancer.org). Native Americans have successfully lived for many years by using their own idea of natural cures and purification. Native American healing is a broad term that includes different healing beliefs and practices of hundreds of indigenous tribes or North America. It combines religion, spirituality, herbal medicine uses, and purification rituals that are used to treat the indigenous people either medically, emotionally, or behaviorally. According to Lakota Sioux, the basis of natural beliefs and connections comes from the story of the white buffalo. The story begins with a woman appearing during the time of famine. She was wearing a white buffalo skin and carrying a sacred pipe. After appearing to the tribe, she explained to them that the wooden stem was for the trees and everything growing on earth. Her red bowl was to symbolize the flesh and blood of all people and the smoke was the breath of their prayers going to Wakan Tanka, the creator. The woman then presented the pipe ceremony to the tribe, which included offerings made to the four directions while drums were played and sacred songs were sung. The people then began to understand the connection between sky and earth and the unity of all life. Before leaving, the woman said she would return when the time was right and turned into a buffalo, changing colors several times. Finally, she became a white buffalo calf and disappeared. The people followed her teachings and were no longer hungry. Years later, a white buffalo calf, very rare, appeared and changed colors throughout its life. The calf is believed to be the woman. (www.native-americans-online.com). Through this story, many indigenous tribes have believed nature to be the cures and purifications needed for the soul to become whole. There are many types of Native American healing practices, and they are promoted to help with a variety of ills. Some of the most common aspects of Native American healing include the use of herbal remedies, purifying rituals, shamanism, and symbolic healing rituals to treat illnesses of both the body and spirit. Herbal remedies are used to treat many physical conditions. Practitioners use purifying rituals to cleanse the body and prepare the person for healing. Shamanism is based on the idea that spirits cause illness, and a Native American healer called a shaman focuses on using spiritual healing powers to treat people. Symbolic healing rituals, which can involve family and friends of the sick person, are used to invoke the spirits to help heal the sick person. (www.cancer.org). The Native American belief in spirituality caused the Native Americans to believe that diseases are caused by an object piercing the soul through sorcery. A disease can also be believed to be the complete absence of a free soul. Their naturalistic beliefs allowed them to believe that even diseases are considered natural occurrences, and because they occur naturally, they can be cured naturally as well. By using natural remedies, â€Å"medicine men† attempted to cure diseases that have invaded tribal villages. Natural remedies used by the medicine men included different concoctions of plants, fungi, or animals that could be eaten or rubbed on a certain area of the body to cure the illness. Before Europeans invaded Native American land, Native Americans had not had an extreme amount of experience in the treatment of disease. However, after the Europeans invaded their land, they (the Europeans) brought many diseases with them. Some of the deadly diseases included smallpox, measles, scarlet fever, typhoid, influenza, and pertussis or whooping cough. At the first sign of the diseases, the indigenous people continued trying their natural remedies, but after many failed attempts at curing the diseases, the people would often avoid the sick and leave them to die because they believed that evil spirits had taken over their soul. With the Europeans bringing many diseases to the indigenous land, the indigenous people believed the Europeans to be evil spirited and deadly. The many diseases brought by the Europeans caused a major Native American depopulation. In order to try to cure these diseases or other illnesses, Native Americans relied on the use of what they referred to as t he â€Å"medicine man† or â€Å"healer†. The medicine man was very well educated on the surrounding nature and knew what natural remedy would cure the illness. Often times, the medicine man would have to travel to other lands in order to find a certain plant or a fungus that was needed in the remedy. Medicine men were very effective at curing illnesses because of the knowledge they had of nature. Not only did the Native Americans use natural remedies to cure illness, but they also used natural purification processes in order to purify or cleanse their soul in an emotional healing process. The purifying ritual is a ceremony known as a sweat lodge, where the indigenous people would sit in extreme temperatures and sweat out the evil in them which allowed them to be cleansed. To begin the sweat lodge process, one must offer a pouch of tobacco to the medicine man. The tobacco is used to represent the spirit of the person presenting it. By offering the tobacco to the medicine man, one is asking him to work on their behalf in the spiritual world. When presenting the tobacco, one would also bring forth their specific desire such as an alcohol or drug problem. The sweat lodge process begins with the passing of what are known as tobacco ties. Many tobacco ties are hung around inside the sweat lodge and each tobacco tie represents a prayer. The four sacred herbs, sage, sweet grass, cedar, and tobacco, are used in order to help purify the room and allow the spirits to work. Then rocks, primarily lava stones from volcanoes, are heated using a fire until they are white hot. Once the rocks are white hot, they are brought into the lodge in order to begin the sweating process. To keep the rocks hot, water is poured onto them making an immense amount of steam and heating the lodge. Now that the purification process has finally begun, everyone sits in a circle and goes around, one person at a time, offering prayers. After all prayers have been given, the medicine man blends them all together in a mystical process altering the state of mind to something beyond the physical form. This is where the real healing takes place. As the purification process comes to a conclusion, a new ceremony known as wopela begins. Wopela is simply giving thanks. All participants bring in gifts for the medicine man in order to thank him for leading them through the purification process. The medicine man begins a prayerful state and takes the prayer ties and sets them up in the north end of the center. This allows the prayers to be carried to the Great Spirit in a good way. The medicine man then blows out the candles the lodge becomes pitch dark. Another emotional healing strategy is the use of the medicine wheel. The medicine wheel was an important transformation in the process of Native American tribes realizing that they are much different from each other. Basically, the medicine wheel was a sheet decorated in special symbols, colors, or stones that allowed others know about the inhabitants of the tribe. One was placed in front of every tepee or hut to notify others of that individual’s strengths and weaknesses. By doing so, each individual had their own guidelines to follow for personal growth by realizing what one needed to learn and what one needed to teach. After many generations, the people began to lose the concept of blame and anger upon others. One tribe member from Arizona states â€Å"If I said to you, ‘Does anyone ever make you angry?’ you would say yes. But in reality, this is totally impossible. You choose to be angry by the way you process the event. This is something you were taught to d o as a child. If you could imagine not one person in all of New York City having the concept of anger, that’s what it was like during that time period of no wars before the white man came.†(www.native-americans-online.com). By placing a simple wheel outside their homes, the Native Americans began to learn to cope with their anger and not place blame upon others. This shows a strong cultural emotional healing process because it rid the tribes of anger and blame on others. Indigenous people also believed in psychiatric healing beliefs by altering their state of mind. They were able to alter their state of mind through events such as drumming and chanting rituals, Salish spirit dancing, and visual stimuli. All processes were used in order to calm down an individual. The drumming or chanting of rituals acted as a concentration device to its listeners. A constant beat or pattern would reduce the tendency of the mind to wander. It would also enter the brain wave patterns and sometimes the subjects’ brainwaves would change to match the frequency of the drumming or beating. As for the altered states produced in the Salish Spirit Dance, the sensory stimulation would release neuro-endocrine opiod agents that would produce a peak experience during that dance performance. It is quite obvious that the healing processes of the indigenous people vary greatly from the healing processes of modern day Anglo Saxons. For example, in seeking a cure, Anglo Saxons search for a man made discovery to lead to a cure where as the indigenous people rely on nature for their cures. Although the Anglo Saxon solutions are very effective, the natural remedies also work and are less harmful. All Anglo Saxon cures provide quick solutions but at the risk of side effects which are not present in natural remedies. One belief of the indigenous people was that the illness was caused by nature, so nature can cure the illness. Another difference in Anglo Saxon healing processes is emotional or psychiatric healing. Anglo Saxon traditions in emotional healing include the use of a therapist or other person to talk to in order to solve the problem. The indigenous people use a similar cure, except they seek a higher cure such as the sweat lodge in order to be in contact with the spirit world. Anglo Saxons also place blame and problems on others in an attempt to relieve themselves of the pressure or danger of events. The indigenous people however, do not like to place blame on others, but on themselves. The indigenous people begin looking for a cure inside oneself in order to fix the problem. Although many rituals and healing processes of the indigenous people are much different than the processes of the modern day Anglo Saxons, the processes of the indigenous people have proven to work effectively in curing the illness. Their belief in having a pure soul contributes to the rituals they perform in order to heal. Both Anglo Saxon and Native American healing processes have been proven effective, with the difference being the focus of the solution. Native American medical and healing beliefs and processes are generally based on a more natural curing or purification process than the processes of modern day Anglo Saxons. Sources Used http://muwww-new.marshall.edu/jrcp/VE13%20N1/jrcp%2013%201%20thomason.pdf http://www.native-americans-online.com/index.html http://www.cancer.org/treatment/treatmentsandsideeffects/complementaryandalternativemedicine/mindbodyandspirit/native-american-healing

Welding - Plumbing - Learn a Trade, Find a Job

It’s probably fair to say that nobody wants to experience the Great Depression again. Ever. The unemployment rate hit 20.1 percent in 1935. Our senior generations remember those days well. It seems you don’t easily forget being hungry. The U.S. Department of Labor reports that in January, 2009, the unemployment rate in the U.S. was 7.6 percent. People are responding by taking action, some of them by going back to school to learn a trade or finish a degree. Welding or CNA Anyone? â€Å"Interest in our Certified Nursing Assistant (CNA) classes is way up,† said John Kenney, Director of Continuing Education at Arkansas State University – Mountain Home (ASUMH). â€Å"Our welding technology program has seen the largest jump.† Kenney increased his welding faculty this semester to provide more classes. ASUMH now offers evening classes Monday through Friday and day classes Friday and Saturday, and most are filled to capacity. â€Å"Im seeing a definite shift this semester,† Kenney said, â€Å"from retirees who just want to learn to weld to a younger group of students who are in their late 20’s, early 30’s who are looking for a change in careers or who want to start a new career. As you would expect, some have been laid off from their jobs or are underemployed. They seem to be a motivated group who are eager to learn.† Kenney reported that many are choosing to document their skills through national certification testing such as that provided by the American Welding Society. Add a Degree to Your Trade Knowledge At the University of Minnesota, Bob Stine, the Associate Dean of the College of Continuing Education, Degree and Credit Programs, sees increased interest in the B.A. degree they offer in Construction Management. It’s designed for people who already have a two-year Associate’s degree and want to advance their careers. Students come in as juniors. â€Å"There’s a heavy dose of applied business courses,† Stine said, â€Å"so students learn the business side of the background they already have in a certain trade.† The U of M also offers a new online degree completion program for students who have at least two years of college and want to finish their degree. The innovative program starts with one face-to-face introductory class and is completed online. â€Å"The first class is about self-reflection,† Stine said, â€Å"in which students ask themselves why they’re going back to school, why it’s rational, and what their desired course list looks like. They say at the end, ‘Now I understand what I’m doing and why,’ and off they go.† How About an Environmental Occupation? The Water Quality courses at the Training, Research Education for Environmental Occupations Center (TREEO) at the University of Florida are popular and appreciated. This is what one student had to say, â€Å"My confidence level shot up, and the most valuable portions of the course to me were the math, trouble-shooting, and treatment processes.† Even the smallest towns need water-treatment personnel. It’s one of those jobs we tend to take for granted. UF also provides courses in everything from health professions and insurance to law and real estate. Dr. Eileen I. Oliver, is Interim Dean and Professor of the Division of Continuing Education there. Overall, Enrollment is Up â€Å"Overall, enrollment is up this semester at ASUMH for all classes and I believe at most 2-year colleges,† Kenney said. â€Å"Money is tight and community colleges offer good value for dollars spent.† ASUMH is beginning new CNA classes each month and they’re usually at maximum enrollment. Kenney is seeing several students who have been working in housekeeping or who have been employed as aids who want to increase their skill-level for higher-paying jobs as Certified Nursing Assistants. Charles Russell, a learner representative who answers an information line at the U of M, shared his take on the changes he sees in callers to the university. â€Å"My instincts tell me we are getting fewer passive inquiries and more decisive action from learners,† Russell wrote. â€Å" ‘I am thinking about’ is being replaced with, ‘I need to.’ To me, this subtle shift is the result of the economy forcing the decision as people react to their personal anxieties over the current economic uncertainties. Being proactive gives a person the feeling of control over their situation.† The U of M is also seeing a definite â€Å"increase in the number of people seeking individual appointments with our career and lifework counselor,† according to Rachel Wright, Marketing Communications Associate. All of this is good news for non-traditional students considering going back to school to either protect a job they love or to find a more secure position. Take the advice of these professionals. Check out what your local community colleges and universities have to offer you. Ask how they make it easy for you to take classes while you’re working and raising a family. Make an appointment with a counselor. Take action. You don’t ever have to go hungry.